Joe Inz · design system

A brand from a tucked‑away doodle.

A design system is the set of rules that keeps everything I make looking like one thing. This one works in two languages, and every rule on this board can be checked.

v1.1.0two scriptsone accentaudited

Two scripts, one system

One idea, written twice.

Neither side is the original and neither side is the translation. Flip the card and the layout follows the reading direction.

خطّان، نظام واحد

فكرة واحدة، مكتوبة مرّتين.

لا يُعدّ أيٌّ من الجانبين هو الأصل ولا أيٌّ منهما هو الترجمة. اقلب البطاقة وسيتكيف التصميم مع اتجاه القراءة.

01 · the origin
The hand-lettered Joe Inz speech bubble, drawn in ink on cream

Drawn in 2021. Waiting in a folder for years. Now it signs everything.

02 · the palette
cream chocolate caramel navy

One saturated accent. A budget, not a paint.

03 · the scale

7

Sizes, one setting that resizes them all together, and an Arabic size for every step.

in my sharp tone

“Senior is a behaviour, not a title.”

04 · the real name

عبد اللّه عدّون

خطّ عربي بقواعده الكاملة، لا طبقة ترجمة. أحجام أكبر، تباعد أسطر أكبر، ولا تباعد بين الحروف أبدًا.

My name, set in Arabic by its own rules rather than translated into someone else's.

03 · the type

Aa ع

Five typefaces, each with one job. One that speaks, one that works, one that computes, and two that carry Arabic.

in my warm tone

“Confident about ideas, humble about myself.”

06 · the console voice
$ npm run buildbuilt 37 pages in 1.8s

Code, terminals and logs are brand territory too, not a theme bolted on afterwards.

02 · the states
✓ positivei info✕ negative! caution

Colour never works alone. Every state carries a symbol as well, so nobody has to see the colour to get the message.

05 · the chart colours
caramel ink blue chart teal plum sage ochre madder

A running order, not a set of meanings. The first three stay apart for colour-blind readers with no extra help.

06 · the audit
text on cream
easily read
text on navy
easily read
colour blindness
still clear
reduced motion
respected

Every colour pairing is measured before it ships, on both backgrounds, and the ones that fall short are published instead of hidden.

06 · the motion law

2

Two speeds. One for movement, which stops for anyone whose device asks for less motion. One for colour changes, which always happens.

One calm core. Built to be borrowed.

The system is a contract, not a kit. Six things you may set, six things you never touch, and everything on this board comes with its proof.

Read the contract

You may set six things. What a page is for, the tone it speaks in, light or dark, how tightly it packs, its spacing, and your own settings kept under your own name.

You may never touch six things. The type sizes, the typefaces, the palette, the Arabic rules, the motion law, and any name the system already uses.

Show me the proofs